Cookie Policy
Last updated: 15 January 2026
This Cookie Policy explains how Pure Vibe Media Pty Ltd (ABN 42 618 753 901) uses cookies and similar tracking technologies on purevibemediaau.com. It describes what cookies are, how we use them, and how you can manage your preferences.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They serve various purposes including remembering your preferences, understanding how you use the site, and enabling certain functionalities. Cookies may be 'session' cookies (deleted when you close your browser) or 'persistent' cookies (remaining until they expire or you delete them).
2. Cookies we use
We categorise cookies into three groups:
Essential
Essential cookies: These are necessary for the website to function correctly. They enable core features such as page navigation, form submission, and your cookie consent preferences. These cookies do not collect personally identifiable information and cannot be disabled.
Analytics
Analytics cookies: With your consent, we use Google Analytics 4 to collect anonymised data about how visitors interact with our website — such as pages visited, time on site, and referral sources. This helps us improve our content and user experience. Analytics cookies are only activated after you grant consent.
Marketing
Marketing cookies: With your consent, we use Google Ads (tag ID: AW-18064110603) to measure advertising campaign performance and understand how users arrive at our site from ads. These cookies support conversion tracking and remarketing. Marketing cookies are only activated after you grant consent.
3. Google Consent Mode v2
We implement Google Consent Mode v2, a framework that adjusts how Google tags behave based on your consent choices. By default, all advertising and analytics storage is denied. When you accept cookies through our banner, consent signals are updated and Google services adjust accordingly. This ensures that no tracking occurs before you have made an explicit choice. Consent Mode v2 supports the following consent types: ad_storage (advertising cookies), ad_user_data (sending user data for advertising), ad_personalization (personalised advertising), and analytics_storage (analytics cookies). All are denied by default and only granted based on your selections.
4. Managing your cookies
You can manage your cookie preferences at any time by clicking the 'Cookie Preferences' link in our website footer. This will reopen the consent dialog where you can update your choices. You can also clear cookies through your browser settings. Please note that disabling essential cookies may impair website functionality. Your consent preferences are stored locally in your browser via localStorage and are not transmitted to our servers.
5. Third-party cookies
When you grant consent for analytics and marketing cookies, third-party services (Google Analytics 4, Google Ads) may set their own cookies on your device. These cookies are governed by the respective third-party privacy policies. We encourage you to review Google's Privacy Policy at policies.google.com/privacy for details on how Google processes data.
6. Updates to this policy
We may revise this Cookie Policy periodically to reflect changes in our practices or applicable regulations. The revised policy will be posted on this page with an updated 'Last updated' date.
7. Contact us
If you have questions about our use of cookies, please contact us at:
Pure Vibe Media Pty Ltd Level 12, 225 George Street Sydney NSW 2000, Australia Email: contact@purevibemediaau.com Phone: +61 2 8005 7432